Event Management Software Market Opportunities and Key Market Players
The global event management software market size was valued at USD 7.32 billion in 2023. It is estimated to reach USD 19.38 billion by 2032, growing at a CAGR of 11.43% during the forecast period (2024–2032).
Straits Research is pleased to release its comprehensive report on the global Event Management Software Market. The event management software market has been growing steadily and is projected to continue this trend. The global market was valued at USD 7.32 billion in 2023 and is estimated to reach USD 19.38 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.43% during the forecast period from 2024 to 2032. This significant growth is driven by technological advancements, the increasing demand for automation in event planning, and the rising popularity of virtual and hybrid events.
Market Definition
Event management software (EMS) refers to tools and platforms designed to help organize, manage, and execute events, both in-person and online. It allows users to automate a variety of tasks, such as event registration, ticketing, venue selection, budgeting, and attendee management. With its integration of various functionalities like marketing automation, real-time analytics, and communication features, event management software has become an essential tool for professionals in industries such as hospitality, corporate events, and large-scale conferences.
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Growth Factors
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Increased Demand for Virtual and Hybrid Events: The growing popularity of virtual and hybrid events, accelerated by the pandemic, has increased the need for event management software that can facilitate seamless online and offline experiences.
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Technological Advancements: The integration of AI, automation, and analytics into event management software is driving the market, making it more efficient in managing large-scale events and improving the overall attendee experience.
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Rising Focus on Cost-Effective Event Planning: Organizations and event planners are increasingly turning to event management software to streamline event planning processes, reduce operational costs, and increase productivity, which is driving demand for such solutions.
Market Segmentation
Access detailed segmentation here: https://straitsresearch.com/report/event-management-software-market/segmentation
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By Deployment Mode
- Cloud-based
- On-premise
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By Application
- Corporate Events
- Conferences and Seminars
- Trade Shows
- Festivals and Concerts
- Other
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By End-User
- Event Planners
- Corporate Organizations
- Hospitality Industry
- Government
- Non-Profit Organizations
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By Region
- North America
- Europe
- Asia-Pacific
- Rest of the World
Key Questions Answered by the Event Management Software Market Report
- What is the current size of the event management software market?
- What are the major growth drivers for the event management software market?
- Which regions are leading the event management software market?
- What are the key technologies driving innovation in event management software?
- What are the challenges faced by the event management software industry?
- What are the key opportunities in the event management software market?
- Who are the major players in the event management software market?
- How is the demand for virtual and hybrid events impacting the market?
- How does cloud-based event management software compare to on-premise solutions?
- What is the projected growth of the event management software market over the forecast period?
Key Players in the Event Management Software Market
- Cvent, Inc.
- Eventbrite, Inc.
- Bizzabo, Inc.
- Social Tables (a part of Cvent)
- Aventri, Inc.
- Zoho Corporation
- Regpack, Inc.
- Certain, Inc.
- Whova, Inc.
- EventMobi
Dominated Region: Asia-Pacific
The Asia-Pacific region dominates the event management software market, driven by rapid technological advancements, a growing number of events and conferences, and an increasing number of enterprises adopting event management software solutions. Countries such as China, India, and Japan are seeing a surge in demand due to the rise of corporate events, trade shows, and festivals.
Fastest Growing Region: Europe
Europe is expected to be the fastest-growing region during the forecast period. The increasing demand for hybrid and virtual events, coupled with the need for streamlined event planning processes, is driving market growth in this region. Moreover, the European market benefits from the strong adoption of cloud-based solutions in event management.
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Conclusion
The event management software market is poised for significant growth in the coming years, driven by the increasing demand for virtual and hybrid events, technological advancements, and the growing need for cost-effective and efficient event planning solutions. Event management software has become an essential tool for organizations aiming to streamline event planning and improve attendee experiences. With key players continually innovating and emerging opportunities in regions like Asia-Pacific and Europe, the event management software market presents a promising future for stakeholders across industries.
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