How To Write A Press Release For A Company Launch

5 months ago 158


A business press release is a great way to let the world know about your company, product or service. In addition to being a great way to promote yourself and your business, it's also a solid lead generator for sales and leads. If you're interested in writing a press release for one of these reasons or both, then read on!

Start With A Funnel

The first step to writing a press release is to determine your goals. What do you want to accomplish with this piece of writing? Are you looking for media coverage, exposure, or new customers?

Once you have determined the purpose of your press release, it's time to think about who is going to read it. Who are the primary and secondary audiences for which this piece will be published? You can find out by asking yourself questions like:

  • Who are my target readership groups (for example, CEOs, executives etc.)?
  • What interests them most when reading articles on their industry (for example, finance) or topics related specifically towards their company's products/services etc.?

Craft An Attention-Grabbing Headline

The headline should be short and punchy. It's the first thing people read, so it has to grab their attention in an instant. Avoid using words like "the", "a" or "an" by replacing them with numbers, statistics and facts that are relevant to your story.

Write Your Intro Paragraph

The first paragraph of your press release for business should be an introduction that explains the company and its mission.

The second paragraph should cover what you are announcing, including any new products or services, a quote from the founder or CEO, or other information that would help readers understand why they need to know about this news.

Flesh Out Your Press Release

  • What is the purpose of a press release?

A press release is a written announcement that is distributed to journalists, bloggers, and other media outlets. It can be used for many things: announcing new products or services; explaining an important event; sharing information about a business or organization, and even honoring someone who has done something noteworthy in your community. The key here is to keep it short and sweet so you don't waste anyone's time reading through all of this information just because they wanted to know more about how big their new toy (or service) was!

  • What should be included in your company's first official media release?

When writing up your own, try not only to include what makes sense for the product itself but also anything else related to its creation--for example: "Our newest product helps people get healthier sleep by using artificial intelligence technology". This would give readers an idea of what kind of technology was involved without bogging them down with technical details."

Include Media Contact Information

  • Include media contact information.
  • Contact name, email address, phone number, and address.
  • If you have a website or other online presence (I'm thinking of social media accounts), include it here as well!

Try To Get Your Press Release Picked Up By Google News

Google News is a free service that helps journalists find stories. If your press release gets picked up by Google News, it can be seen by thousands of people who use the site to research their news and find out about new companies.

Google News has a section for business press releases called “News & Articles”, where you can submit your press release if you have already published it elsewhere (like on a blog or website). The more times your story appears in this section, the better chance that it will be ranked higher by Google News' algorithm.

Writing a press release is all about creating your company's story and making it as interesting as possible to the media.

Writing a press release is all about creating your company's story and making it as interesting as possible to the media.

The most important thing you can do when writing a press release is to use the Five Ws: Who, What, When and Where. This will help you get more coverage for your event or launch by giving them information about who's involved and what they're doing. You should also include a brief description of what happened at the event or launch in question (for example "We launched our new product line on Friday").

If there are any statistics or quotes that support these facts (such as sales numbers), then include those too! The inverted pyramid style of organization helps keep things organized while still allowing room for additional information:


When you write a press release for new business, it’s important to realize that not every outlet will want an article written about your company. Some may choose to use images instead of text and others may simply be interested in using content from your site as filler material. Regardless, if you follow these steps and keep an eye on the news cycle, you should end up with some coverage for your company launch!


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