Leveraging Video Content in Paid Social Campaigns

In a world where the scroll never stops, video content is one of the few things that still makes people pause. At Brighton Ashbury, we’ve seen firsthand how impactful video can be when paired with a smart paid social strategy. Whether you’re trying to build brand awareness, generate leads, or drive sales, the right video can do more than engage—it can convert.

The Power of Video in Paid Social Media

Let’s face it: static images are great, but they don’t tell stories the way video does. A 15-second clip can evoke emotion, create intrigue, and push a viewer to take action. Platforms like Facebook, Instagram, TikTok, and LinkedIn are all doubling down on video. And there’s a reason: users are consuming it at lightning speed.

When done right, video grabs attention. It builds trust. It humanizes your brand. It works.

How a PPC Services Company Can Amplify Your Video Strategy

You’ve got an amazing video. Now what?

That’s where a professional PPC services company like Brighton Ashbury steps in. We don’t just boost posts—we craft paid strategies around your content to ensure it’s being seen by the right audience at the right time. We dig deep into demographics, interests, and behaviors, then layer retargeting on top for maximum impact.

Video is dynamic—but without strategic promotion, it can fall flat. Paid social ensures your content doesn’t get lost in the feed.

Pairing Video with SEO Services for Long-Term Results

Videos aren’t just social assets—they’re powerful tools for search, too.

Through our SEO services, we help optimize video descriptions, titles, and tags so your content ranks on Google and YouTube. Think about it: YouTube is the second-largest search engine in the world. Ignoring video in your SEO strategy is a missed opportunity.

A seasoned Connecticut SEO company like Brighton Ashbury understands how to make your content work twice as hard—once on social, again in search.

Content Marketing Services: Where Storytelling Meets Strategy

At its core, great service content marketing is about connecting. It’s about telling a story that resonates with your audience—and video just happens to be one of the most compelling ways to do that.

Whether it’s a behind-the-scenes clip, a customer testimonial, or a product explainer, your video should offer value. Teach, inspire, entertain, or solve a problem. If it doesn’t spark emotion or action, it’s just noise.

We help clients find that emotional hook and build campaigns around it. Because people don’t buy products—they buy feelings, experiences, and trust.

Tips to Maximize Your Paid Video Campaign ROI

If you’re going to invest in video, make sure you’re squeezing every ounce of value out of it:

• Test everything: Square vs. vertical formats. Stories vs. feeds. Sound on vs. off.

• Use captions: 85% of videos are watched with the sound off.

• Track performance: CTRs, watch time, and engagement tell a story. Listen.

• Retarget: Re-engage those who watched 50%+ of your video. They're warm leads.

We help brands navigate this maze, so every dollar works harder.

Conclusion: Video Isn’t the Future—It’s Now

If you’ve been sitting on the sidelines, waiting to “figure out video,” it’s time to jump in. The competition already has.

At Brighton Ashbury, we combine data-driven PPC, authentic storytelling, and SEO insights to help businesses create paid social campaigns that actually perform. Because good content deserves to be seen—and remembered.

Let’s get your story seen.

Contact us today:
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