Tips to Create the Most Effective Step and Repeat Backdrop

When you are printing a step and repeat backdrop for your business, you have to follow a few tips to make them effective. Click to find out about these tips.

Tips to Create the Most Effective Step and Repeat Backdrop

Building brand awareness and exposing your brand to a wide range of audience is one of the most crucial actions you can take. In case you do not know who, you are, they are not likely to avail your services or buy your goods.

One of the best ways to build brand awareness is by using an effective step and repeat backdrop. It is something that shows off the logo of your brand and reminds people that your brand exists.

However, to get noticed and remembered, you need to make sure you are creating an attractive custom step and repeat backdrop. 

1. Choose the Right Size

When you are designing a step and repeat banner, you have to plan for the right size. You can get them in different sizes to accommodate your design. As these banners play the role of a photo backdrop, they have to be large enough that they extend above and to the side for people to take a photo. You do not want the side or top edges of your banner to show in photos.

A good rule of thumb is to make it 8 feet tall. The height usually offers enough space above the head of people, considering the women are average 5 feet tall, while men are 5 feet 9 inches, tall. To choose the right width, consider if guests are likely to click as individuals, larger groups, or couples. You want the banner to be wide enough to serve as a background for everybody present in the photo.

2. Get Logo in the Right Size

One question that you will often run into is how big a logo should be on the step and repeat backdrop. You can err too far when sizing the logo in either direction for the banner. This is also true for trade show table covers and other trade show exhibits. On the other hand, logos that are too big can get covered by people clicking the photo. So, it's best that your logos are small enough that you can include a few hole logos and large enough to be readable.

There is no one-size-fits-all solution for step and repeat backdrops since many factors can have an influence on the size. For instance, more intricate logos have to be large enough to be legible, while simple logos can be small enough. It is also important that you consider the distance between the banner and the photographer. In case you are creating a large banner suitable for group photos, your photographer might have to stand farther back.

3. Add Enough Space Between Logos

Apart from the size of the logo, you have to think through the logo spacing. Step and repeat backdrops might look busy when you cram too many of them with too little space in between. Also, it makes it appear like the logos are bleeding together. Hence, it becomes difficult to see logos separately.

Surely, too much space between logos means people will end up with blank space around the banner in a photo instead of your logo. When you add enough space between logos that distinguish them from one another and keep the brand logos close enough that you get a pattern appearance and notice logos around people in pictures.

4. Add High-Resolution Images

In case you want the design to look crisp and clear on a promotional tool, including custom printed table covers and step and repeat backdrops, you have to start with adding high-resolution images. The resolution of the image refers to the number of DPI that make up the image. Lower image resolution can give a grainy appearance when the banner is printed. A higher DPI ensures your image stays sharp even if it is enlarged.

Generally, you want to shoot in 100-200 DPI.

5. Select Contrasting Colors

When you choose colors for the background and logo for the step and repeat backdrop, ensure you are choosing contrasting colors. If you don't, your logos will not pop. For instance, red logos on a pink color background are going to fade into the backdrop. It is better to go for a light blue or off-white background. In case the logo appears in specific colors, make sure that you stick to that color and select the right background color to go with it.

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